yichat.co
Thought Partner

Get Unstuck.

I help businesses and individuals find clarity, untangle challenges, explore new possibilities, and define next steps through one-on-one sessions.Senior-level creative judgment, on demand.
No commitment.
Ready to be in your corner.

Try a FREE Session

Virtual nationwide • In person on Long Island, NY

Michael Yi | Strategic Thought Partner for Businesses & Individuals on Long Island, NY & Virtually

Hi, I'm Michael Yi.For 19 years, I’ve worked across creative direction, brand, content, strategy, storytelling, and production. I love solving unfamiliar problems, connecting dots, and figuring out how to turn abstract thinking into something actionable.Think of me as your second brain. Bring me whatever you’re stuck on. I’ll ask the right questions, offer a fresh perspective, help make sense of the chaos, look for new directions you may not have considered, and ultimately uncover your next steps.

“How can I communicate this better?”
“I know what I want, but not how to do it.”
“Why isn’t this working?”
“I need to translate what’s in my head.”
“I'm not sure what to do next.”
“I just need someone to bounce ideas off.”
“How can I communicate this better?”
“I know what I want, but not how to do it.”
“Why isn’t this working?”

What to Expect During a Session

1

Have at least one thing you'd like us to solve together or get clarity on. Prepare any files, screenshots, scribbles, or anything else you might need.

2

I will get to know your business, challenges, and goals. We’ll talk, research, and brainstorm as needed to uncover ideas, answers, and next steps.

3

Everything we discuss is kept strictly confidential. Any mockups, prototypes, visuals, or work files created during our sessions are 100% yours to keep!

4

I will send a post-session recap with notes and action items.

Let’s Get You Unstuck.

You don't have to figure it out alone. Bring me all the messy stuff. Ideas. Half-formed thoughts. Problems. Disorganized chaos. Decisions. I will help make sense of them and figure out what comes next.Talk to me.When you've been staring at that blank page.
When you have too many ideas.
Before you commit to the big-budget agency.
When something isn't working.
When you're not sure of your next move.

Frequently Asked Questions

YiChat is for founders, entrepreneurs, business owners, and anyone facing a creative, brand, content, or strategic challenge. Whether you’re unsure how to launch a new idea, struggling to elevate your brand, looking for a better way to communicate your message, or simply need a fresh perspective, I’m here to help you figure it out.

A thought partner is someone you can talk through problems, ideas, and decisions with to gain clarity and explore new possibilities. I act as a second brain, asking questions, challenging assumptions, connecting the dots, and helping you explore creative and strategic approaches you may not have considered.

You can bring any challenge, idea, or roadblock where creative thinking, strategy, communication, or problem-solving could help. My 19 years of multidisciplinary experience allow me to approach problems from a variety of perspectives. Think of me as a fractional Creative Director, Art Director, Content Director, Brand Consultant, Creative Producer, and Strategic Advisor, all rolled into one. No topic or problem is too bizarre.

Yes, initial sessions are currently 100% free for a limited time and subject to my availability. I am offering free sessions to early clients to learn from these conversations and see where I can be most useful.

YiChat sessions are conducted virtually nationwide via video call, with in-person sessions available in Nassau and Suffolk Counties, Long Island, NY. I’m happy to travel to you so we can collaborate face-to-face.

A typical session lasts 1 to 2 hours, but the timing can adjust to fit your problem. Some challenges need a quick conversation. Others need more time to really dig in. We'll figure out what makes sense for you.

There is currently no set limit. The only limitation is my availability. If you find our conversations useful, we can continue booking additional sessions. My goal is to be someone you can turn to whenever you hit a roadblock.

Yes, I’m happy to sign your company’s NDA before our session or provide a mutual confidentiality agreement upon request. Everything you share with me during a session will be treated as confidential and will not be shared without your permission.

YiChat is a conversation with an experienced human thought partner backed by 19 years of creative experience. AI can be incredibly useful for generating ideas and information, but I bring human judgment, creative intelligence, and contextual problem-solving to the conversation. I’ll challenge your assumptions, ask critical questions, and help you make real-world decisions. Most importantly, I’ll listen. And I won’t always agree with everything you say. You bring the problem. I bring another brain.

You do not need to have your problem clearly defined before booking a session. It is completely fine if you just feel overwhelmed or stuck. Let’s start with what’s on your mind and work backwards. I'll help you ask the right questions, organize your thoughts, uncover what's actually getting in the way, and figure out where to focus first.

YiChat sessions focus on creative thinking, strategy, problem-solving, and clarity, but I can also help bring ideas to life. If our conversation leads to something that needs to be designed, filmed, prototyped, built, or produced, we can discuss extending the work into a separate creative project.

© 2026 Michael Yi / YiChat. All rights reserved.